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About Fabrica

Benetton's Communication Research Centre

Fabrica is Benetton’s communication research centre, created in 1994 from Benetton’s cultural heritage. It is located in Italy, near Venice, in a complex which Tadao Ando restored and enlarged.

Fabrica’s challenge is both an innovative and international one. It is a way of marrying culture and industry, using a form of communication which no longer relies only on the usual kinds of advertising, but conveys industrial culture and the company’s intellect through other media: design, music, cinema, photography, publishing, the Internet. Fabrica has chosen to back the hidden creativity of young artists/researchers from all over the world. Following careful selection, they are invited to develop concrete communication projects under the direction of some of the main players in these areas.

Fabrica Collection: Sede	Design Materials, styles and forms for product, interior and industrial design. Fabrica's young designers are working on innovative design projects: from new shop and exhibition layouts to collections of objects using new styles and expressions, new ideas and materials, to create the forms of the future. For more info see www.fabrica.it
Exquisite Clock	Interactive Websites, web design, video art, interactive games and multimedia events. The exploration of the new opportunities offered by interactive media is the focal point of the work of Fabrica's young Web designers. Experimentation and research are key to this process and the team is committed to exploring innovative ways of interaction using new forms of networked systems, input and display devices. For more info see www.fabrica.it
Chez Fabrica	Music and Sound Live performances, music productions, digital experimentation and composition. At Fabrica, young musicians give new forms of expression to music through the artistic use of multimedia resources and the exploration of alternative languages in sound. For more info see www.fabrica.it
I See	Photography Photo reportages, exhibitions and publishing projects. Photography is undoubtedly central to Fabrica’s research work. A photographer’s eye is also behind many of Benetton Group’s communication campaigns. For more info see www.fabrica.it
No Man's Land	Video and Film Short films, musical productions, social communication, commercials, animated projects and co-production of films. This is a department that responds with versatility to different projects with diverse styles and themes, realizing productions that have received numerous awards at the leading international festivals. For more info see www.fabrica.it
I am stopping TB	Visual Communication Development of socially relevant projects often in partnership with cultural institutions and international humanitarian organizations. This department researches and develops alternative opportunities in communication, above all in design with a social relevance. For more info see www.fabrica.it
Colors Extraordinary Records	Writing Blogging, journalism and editorial projects. Activity in traditional media forms, like publishing, has produced a major series of publications, for which Fabrica often handles the photography. For more info see www.fabrica.it
Colors Magazine	Colors Magazine As part of Fabrica's editorial activities you can also find Colors, a quarterly magazine that talks to young people, sold in more than 40 countries. Established in 1991, under the editorship of Tibor Kalman, with the premise that diversity is positive and that all cultures have equal value. For more info see www.colorsmagazine.com
Fabrica: les yeux ouverts	Les yeux ouverts The exhibition showcased Fabrica’s many different “souls”, demonstrating its documentary work through COLORS and photo reportages, and its more artistic, visionary and conceptual side through films and installations. Following its world premiere at the Pompidou Centre in Paris in 2006, Fabrica: les yeux ouverts was hosted at the Milan Triennale, at the Shanghai Art Museum in 2007 and in Tokyo at the Shiodomeitalia Creative Center in 2008. For more info see www.fabrica.it/shanghaipress www.fabrica.it/triennalepress www.fabrica.it/pompidou

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