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| 1960s | The idea of color. | ![]() ![]() ![]() |
|---|---|---|
| 1965 | The Benetton Group is established. | ![]() ![]() ![]() |
| 1970s | A business model making the difference: unique, flexible and innovative. | ![]() ![]() |
| 1980s | Benetton communication campaigns: known all over the world. |
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| 1990s | A global company present in 120 countries. | ![]() ![]() |
| 2000s | Benetton grows with the market: over 150 million garments
produced every year and distributed in around 6,000 contemporary stores. |
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