Benetton Group has never used RFID technology nor have
microchips (smart labels) ever been present in the 140 million-plus
garments produced and sold throughout the world under its brand
names, including Sisley.
Benetton had tested RFID (Radio
Frequency Identification) technology to evaluate its technical
characteristics and emphasizes that no industrial feasibility
studies have been carried out with a view to introducing this
technology.
Technical tests carried out
include analysis of costs and benefits in terms of improvements to
the efficiency of the company supply chain (production, logistics,
store stock management etc.).
On completion of the studies,
Benetton Group decided not to take this technology any further as
it provides no significant benefits to the productive and
commercial organization.