Area Stampa

In the 2008 global communication campaign by United Colors of Benetton in partnership with Youssou N'Dour, everyday people become tangible symbols of an Africa that uses dignity of work to fight poverty, promote equitable development, maximise its resources and take back responsibility for creating its future. The campaign features Senegalese workers who have used micro loans to start small, productive businesses. Amongst others are a fisherman, a decorator, a musician, a jewellery-maker, a farmer, a tailor, two textile sellers and a boxer.

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