About Benetton
In a few words
Today, the Benetton Group is present in 120 countries around the world. Its core business is fashion apparel: a group with a strong Italian character whose style, quality and passion are clearly seen in its brands, the casual United Colors of Benetton, the glamour oriented Sisley, the leisurewear brand Playlife.
The Group produces over 150 million garments every year. Its network of around 6,000 contemporary stores around the world, offers high quality customer services and generates a total turnover of over 2 billion euro.
Established in 1965, Benetton is now controlled by Edizione Srl (a holding company wholly owned by the Benetton Family) with a 67% stake. It listed on the stock exchange in Milan in 1986.
In a few figures
Financial Highlights
| Year | 2009 | 2008 | 2007 pro-forma |
2006 | 2005 |
|---|---|---|---|---|---|
| Revenues (million euro) | 2,049 | 2,128 | 2,049 | 1,911 | 1,765 |
| Net Income (million euro) | 122 | 155 | 145 | 125 | 112 |
Sales by Region Sales by Brand
For further information see our Investor Relations area
Our Campaigns
Creating added value for the brand: this is the aim of United Colors of Benetton corporate communication. It contributes to creating the image of a global enterprise that invests in research, is modern and projected towards the future, emphasising its principal and most important characteristic: uniqueness.
Today the adventure continues; Fabrica, Benetton Group's Communication Research Centre promotes the brand, consistent with Luciano Benetton's belief that 'communication should never be commissioned from outside the company, but conceived within its heart'.
Learn more about our latest campaign and see the image gallery with ads that have made Benetton’s history.
Cultural and Social Activities
Benetton has a long history of attention to ethical values and involvement in social and cultural initiatives. Perhaps the most visible are our institutional campaigns, touching social themes of wide international significance and often in cooperation with renown international organisations. Our social commitment, in fact, goes beyond these campaigns, with initiatives of both international and local impact. These include, on an international level, the Leleque Museum in Patagonia, or the Pivano Library, dedicated primarily to American literature. Locally, the Benetton Foundation focuses on issues relating to the preservation and promotion of local heritage, reflecting the strong links which the Group has traditionally maintained with its territorial roots.
Sport also plays an important role in Benetton with our commitment ranging from rugby to volleyball to basketball and our now sold Formula One racing team.
For more details see: cultural and social activities
Corporate Governance
Benetton Group paid particular attention to Corporate Governance, continuing to develop its organizational structure in accordance with Italian and international best practices.
Benetton Group has adopted the new Listed Company Corporate
Governance Code, issued in 2006.
The system of
Corporate Governance is
based on the principles of fair and transparent management and
disclosure, and includes an ongoing process of verifying their
proper application and effectiveness.